Paternity Testing And Paternity Test - 1546 Words

Paternity Test You are not the Father! Or you are the Father!!! , is now in days the phrases used when a paternity test is being perform on television like shows as Maury and Lauren Lake Paternity Court. Paternity is a big deal now in days due to promiscuity or legal matters. It has become so big that now you do not need to go see a Doctor to get the results, but rather take a home paternity test from Local pharmacies like CVS ,Duane Reade and others alike. Paternity testing is also use in court order for cases, like the mother trying to get child support or if the father asking for verification that the child is indeed their own. This test began on a blood typing testing, but later on Alec Jeffrey’s discovered the DNA fingerprinting, which started the use of paternity test in 1988. The paternity test called ABO is one the most popular test done. The abbreviations stands for A (Allele), B (allele for Codominant), and O for (allele Recessive). Allele’s are types of genes referrin g to the antibody they carry .For example when an individual blood type is O, this means they have O alleles only. If a person s blood type is A, they have two A alleles, one A or O allele. While an individual with type B blood, shows the presence of two B alleles or one B allele combined with an O allele. The people have type AB blood, inherited both an A allele and a B allele. If the two alleles are the comparable, the child or person is considered homozygous blood type (this meansShow MoreRelatedQuantitative Research Essay1090 Words   |  5 Pagesthese irregularities regarding paternity create egregious injustices such as, men who, through DNA testing, have been proven not to be the biological father of the child, still being force to pay child support; even to the extent of being at risk of imprisonment should the accuse fail to maintain monetary support. Because of the monetary component of paternity cases, low income men are at a greater risk of experience catastrophic life -circumstances as a result of paternity fraud. Because of the inconsistencyRead MoreDna And Ethics Of Recombinant Dna1601 Words   |  7 Pagestechnology were present. In the labatory scene, a sign on the wall for DNA paternity testing is above a chamber that’s shows an exclusion and inclusion DNA paternity test result. This is an example of DNA technology being used to compare a child’s DNA with a potential biological fathers DNA. Polymerase chain reaction, also known as PCR, is the process scientist’s use to compare the extracted DNA. Socially, paternity testing can cause issues for fathers who choose not to raise their child or contributeRead MoreAssignment 3900 Words   |  4 Pagesacknowledgement of paternity. By doing so it is stated in Rev. Code Wash. (ARCW)  § 26.26.305 that, â€Å"an acknowledgement of paternity must be in a record, be signed under penalty of perjury by the mother and by the man seeking to establish his paternity; and state tha t the child whose paternity is being acknowledged.† If an acknowledgment is unable to be signed that it is necessary for Alex to get an adjunction and establish parentage through genetic testing. After a genetic test is complete then AlexRead MoreDna Analysis : Dna Profiling725 Words   |  3 PagesDNA samples violates individuals privacy, DNA profiling should be a supported controversial science topic because DNA profiling helps prove paternity and also helps reduces wrongful convictions. Evidence 1: A pro to DNA profiling is that it is less invasive. For example if you take a DNA profile an individual would feel less harmful than doing a blood test sample. DNA profiling reduces the wrongful convictions. This way it prevents and protects innocent individuals who are wrongly accused fromRead MoreDispute Resolution and Non-adjudicative Processes921 Words   |  4 Pagesseparate.   Sally tells Billy that she is not sure whether Billy is the father of the unborn child.   They are both high profile sports people, but do not have much money.   They are very angry with each other and do not understand the science behind DNA testing. How could they resolve this dispute? In this dispute, Sally and Billy who were couple before and separated later, now sally wants to identify the father of unborn child. The best choice is using non-adjudicative processes of independent third partyRead MoreThe Discovery of DNA Essay723 Words   |  3 Pagesdetected, but predicted from the parents. Parents could be potential carriers, although not affected by the genetic disease, but still carry the gene of the disease, and could potentially pass it down to their children (Watson, 335). Through genetic testing, we could detect flaws in our genes that may potentially be passed down to our future generations and take the necessary precautions to minimize the impact of the genetic diseases, or optimally, removing the risk of having the disease completely.Read MoreCharacteristics Of A Child With Cystic Fibrosis Or Down s Syndrome A Series Of Genetic Testing1431 Words   |  6 Pages When a child is diagnosed with cystic fibrosis or down s syndrome a series of genetic testi ng is performed. Probability is used in everyday life such as weather, life expectancy, financial markets and even medical testing. It is a part of mathematics that deals in calculating different outcomes and whether it will or will not occur. For example, the probability of flipping a coin in the air and it landing on heads or tails would be 1 because .5 can be equal odds of landing or not landing. ProbabilityRead MoreSymptoms Of Huntington s Disease1475 Words   |  6 Pagesthrough the polymerase chain reaction (PCR), a technique for rapidly producing, amplifying millions,of copies of a particular targeted segments of DNA. In this case, PCR is used to amplify the region of DNA containing Huntington gene, allowing for the testing and examination of it. CAG repeat can be tested by Electrophoresis where, molecules separate by size in a gel matrix. Smaller fragments travel more slowly. Control samples of bands have the use of markers for the comparison of the small and largeRead More Recent Uses of DNA Technology Essays1020 Words   |  5 Pagesscientists began to try to find other uses for DNA. Since then, DNA has been used for many things such as finding criminals and confirming paternity/maternity. Also DNA has been used to track diseases and problems that start at the molecular level. Three of the newer advances in DNA technology are DNA Fingerprinting, Recombinant DNA (rDNA) and Paternity/Maternity Tests. DNA Fingerprinting, also known as DNA Profiling, is a method used to identify a person using DNA patterns that are specific to him/herRead MoreThe Power Of Modifying Genetics1351 Words   |  6 Pagesgenetic genealogy throughout the United States, Canada, and Europe. Competition and Background There are genomic companies around the world, from Asia to the UK to the United States. Most companies provide DNA tests for health, traits, and pharmacogenomics, as well as other detection like paternity, sequencing, and so on. Some of these companies include Counsyl, DNA DTC, Genelex, Knome, Navigenics, Pathway Genomics, and Ubiome, and that is just naming a few United States companies. There are at least

A Rational Look at the Abortion Controversy Essay

A Rational Look at the Abortion Controversy One of the most hotly contested issues inside and outside of biomedical ethics today is abortion. The discussion received a new impetus at the release of the controversial abortion drug RU-486, a pill to increase access to abortions and let women get them privately from their own doctor instead of facing shouting protesters at clinics.2 As is the case with all controversial issues, there are very passionate people on both sides of the fence. Unfortunately, a heated discussion on abortion can easily and quickly turn into a battle of rhetoric rather than a dialectic of reason. But the guiding light in such a discussion must always be reason, not rhetoric or other fallacies, for only reason†¦show more content†¦Abortion is the unnatural termination of a pregnancy by killing (at least) one human fetus. This definition is not contested, and I think it seems clear that it is correct. Science confirms that life begins at conception,3 and that this life is human is a-scientific as w ell as logical-necessity, because it is the product of two humans, and humans can only produce humans. Ergo, the fetus involved is human. Secondly, the fetus is, at least scientifically speaking, a singular and individual organism, as evidenced by his own unique genetic make-up, which he shares with no other human being on earth (unless he have an identical twin). There is thus an essential difference between a human fetus and, say, a tumor or similar parasite. Finally, that the fetus is alive is confirmed through empirical observation, and hence forcing that life to come to an end involves at least some sort of killing. Therefore, the unavoidable conclusion is that abortion deliberately and forcibly puts to death a human being. Again, this definition is uncontested and thus I shall not dwell on it any further. Rather, I shall now turn to the moral implications necessarily connected with abortion. The question that arises is as to whether or not abortion is morally justifiable. It cannot be wrong by definition, since sometimes there is moral justification for forcibly putting to death another human being, in such cases as self-defense, just war, or capitalShow MoreRelatedA Opinion On Abortion And Abortion897 Words   |  4 PagesEveryone has a different opinion on abortion. According to the Merriam- Webster dictionary, an abortion is â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus, spontaneous expulsion of a human fetus during the first 12 weeks of gestation, induced expulsion of a human fetus, expulsion of a fetus by a domestic animal often due to infection at any time before completion of pregnancy.† Abortion is, and always will be a controversialRead More Embryonic vs. Adult Stem Cells in Research Essay1615 Words   |  7 Pagesindefinitely. At the same time, these adult cells do not appear to present the acute danger associated with embryonic stem cells: the tendency to grow uncontrollably causing tumors or even cancers. This should be a big story considering the intense controversy over embryonic-stem-cell research (ESCR) and the coming attempt in the United States Senate to outlaw human cloning (S.790). Indeed, the New York Times and Washington Post consider embryonic-stem-cell research so important - including the manufactureRead MoreThe Supreme Courts Involvement with Abortion Essay examples1384 Words   |  6 PagesThe Supreme Courts Involvement with Abortion Never in the history of the United States, with the exception of the Slave Trade, has a public policy carved such an unmistakable social divide. Never before has a public policy spurned so many questions about social and political standards of American culture. To understand the abortion controversy and ultimately the Supreme Court’s involvement and decision in Roe v. Wade, the roots of abortion must be examined. The American public turned toRead MoreFetus Digestion in China: Folklore or Reality?1301 Words   |  5 Pagesmost precise meaning compared to the rest. Since it was related to knowledge and belief, it is practise by some group of people for a reason. Yet, what about foetal cannibalism, it is rational for a society to allow and encourage people to do whatever they must do in order to be sexually desirable? In order to look young and beauty, they need to murder and the terrible part is to let themselves to be a cannibal, by consuming an innocent foetus. From Fruit Chan’s short film, Dumplings the threeRead MoreAbortion: A Controversial Debatable Topic Essay1505 Words   |  7 PagesAbortions have long been a controversial and debatable topic. Politicians and religious groups, and most individuals have a strong opinion or view regarding the topic. Society has two very different views regarding abortions. Those that oppose abortions for various reasons are considered pro-life, while those that believe abortion is a woman’s choice are considered pro-choice. The arguments that each side believes are considerably very different and often cause outrage or extreme emotional responsesRead MorePsy 265 Final1574 Words   |  7 Pageswell. Some of these things are also hard to stomach for narrow minded individuals, such as being heterosexual versus homosexual. Though I knew when I was very young that my sexual orientation was that of a heterosexual, there were still some controversies that would come out while I was growing up as well. Social aspects of my life would teach me that being homosexual or bisexual was wrong, but others (while living in Palm Springs, Ca.) taught me that it was completely normal to have such sexualRead MoreFor Thousands Of Years, People Have Questioned If Actions1474 Words   |  6 Pagesdefinition of when something is considered alive or when it requires respect. It cannot be easily solved because people’s definitions of morality are dependent on the culture they were immersed in. This problem is often brought up in the legal issues of abortion, research, and assistive reproductive technologies. Some people argue that life begins life at viability, first heartbeat, or even conception. Although these individual morals are subjective, legal and ethical standing of these issues are more concreteRead MoreThe Is The Removal Of Pregnancy Tissue2057 Words   |  9 PagesThe Harvard Medical School exactly defines abortion as it â€Å"..is the removal of pregnancy tissue..†, if a woman is worried about unplanned pregnancy then she should be in birth control which will eliminate the chances of an innocent life being taken and saves a naive life. Unfortunately, â€Å"Each year approximately 1.2 million women in the United States choose to end a pregnancy.† Which is also mentioned by the Harvard Medical School. The practice of abortion has been recorded since the late 1500s whichRead MoreAbortion: An Ethical Debate Which Will Never End Essay1849 Words   |  8 Pagesbeliefs, in order to determine whether they should be accepted or rejected. Abortion is considered an ethical dilemma. It is examined by two different groups, which have two different perspectives; Pro-Life versus Pro-Choice. Abortion is an exceedingly controversial subject that has been continually argued over for hundreds of years, and still is an argued debate. The main controversies surrounding abortion are: Is abortion moral or immoral? From the day of conception is the fetus living and consideredRead MoreEthics And The Consequences Of Sexual Activity2110 Words   |  9 PagesEthics and the Consequences of Sexual Activity The ethical argument of abortion and whether or not it is considered immoral has been the focus of both the law and political controversy. Whether abortion should be considered unethical has ignited contention from multiple viewpoints. Does a pregnant woman have an ethical obligation to the fetus at all times throughout the pregnancy? In addition, does the woman have an ethical duty to promote the well-being of the fetus? Varying perspectives argue

Analysis Of Blue Poles - 1498 Words

Russian painter and pioneer of abstract modern art, Kandinsky’s art and ideas impacted and inspired many generations of artists, from his students at Bauhaus, to the Abstract Expressionists post World War 2. Kandinsky contested the boundaries of conventional art making practice through his rare artistic style that departs from the strict conventions of realism and naturalism formed by the Academie, and seeks to convey inner spiritual experience by challenging intentions and emotive capacities. He sought to convey a universal, visual and spiritual language of abstract forms and colours, along with interpreting his synesthetic experience of music, to create artworks that transcended cultural and physical boundaries. Abstract and Modernist†¦show more content†¦Performed on canvas laid flat on the floor, Pollock makes no physical contact with the canvas whilst painting. The canvas seems to convey a telling of Pollock’s vigorous working methods and turbulent life to the audience, as the work consists of glass shards and footprints embedded into the canvas. Pollock’s boundary breaking manipulation of surface ultimately encourages artists to imitate his new and non-traditional methodologies within art making. Modernist critic, Clement Greenberg coined the term of Abstract Expressionism, and was largely responsible for the growing reputation of Pollock within the art world. Greenberg assisted in determining the reaction to Blue Poles by the audience. In The Nation, 20/1/1945, Greenberg supports Pollock through advocating his artwork in a public expanse, â€Å"American painting is much in need of all three qualities (that is, ‘boldness, breadth, and the monumental’), and it is significant that Pollock, who manifests all three, has already begun to exert an influence, though he has been before the public hardly more than a year.† Greenberg upholds Pollock’s name with high importance, displaying his significance to the Abstract Expressionist movement. Pollock’s heavily influential style was rather radical in its extremity in his time, through his unconventional material practices and drip techniques, redefining the conventions of traditional painting, in orde r toShow MoreRelated1.09 experiments Essay596 Words   |  3 Pagesdyed red water will not seep into the blue cold water. My guess was indeed correct and red water did not interfere with the blue water. Because the molecules in the blue water are much closer together because its cold and well the red water has warm/hot water and the molecules are everywhere. The molecules in the blue water are so dense that they’re making a layer so that the molecules from the red jar do not come through. Trial 2 I think this time blue on top will fail and seep into the redRead MoreEssay about Artists Work from Their Own Experiences1057 Words   |  5 Pagesthis suggests Pollock as a troubled child emphasizing the aggressive nature of his works. His first influences were artists Diego Rivers and Jose Clemento Orosco due to their scale which can be reflected on his extremely large artworks such as ‘Blue Poles’ (16ft. x 7ft.). The Great Depression led Pollock in entered a workshop of Siquiros to make a living. He was told to experiment, producing an interest with using industrial paints and spray guns. Siquiros introduced Pollock to working directly onRead MoreOrder Of Draw : The Beginning Of Phlebotomy1456 Words   |  6 Pagesbloodletting. Astrology played a big part in healing according to the phases of the moon. Healing was mostly controlled by priests, and then passed along to barbers who took over the daunting tasks of body healing. The red and white stripes of the barberâ €™s pole signified a place of healing. Red represented the blood, and white represented the tourniquet. Using tools called â€Å"spring loaded lancet,† â€Å"scarificator,† and â€Å"fleam,† the body was to be brought back to a normal state (Mestel, wikipedia). The barbersRead MoreA Brief History Of Pole Vault2398 Words   |  10 PagesBackground A Brief History of Pole Vault Pole vaulting has been around since the time of the ancient Greeks. Poles were made of solid wood and used to vault over obstacles such as marshes, trenches and even walls. [1] It wasn’t until around 1850 that a running form of pole vault competition emerged from Germany. The United States saw pole vaulting just before the beginning of the 20th century. Women’s pole vault began in the olympics around the year 2000. [2] Now, poles are made of fiberglass or carbonRead MoreGlobalization and Modernization on Traditional or Underdeveloped Nations1211 Words   |  5 Pagesrelationship to the Native Alaskan culture. Third, it will analyze this in regard to the cause of the influence, whether it was direct or indirect, intentional of unintentional and whether the effect was positive or negative. Finally, as part of analysis it will discuss what the response of the Native Alaskan culture has been to the influence. Identification: Description of effects on Qatar and Alaskan Native cultures An excellent example of the effects of globalization and modernizationRead MoreFacts About Chandrayaan1560 Words   |  7 Pages time informations... of the permanently shadowed north and south polar regions.   Search for surface or sub-surface lunar water-ice, especially at the lunar poles Identification of chemicals in lunar highland rocks Chemical stratigraphy of lunar crust by remote sensing of the central upland s of large lunar craters, and of the South Pole Aitken Region (SPAR), where interior material may be expected. To map the height variation of the lunar surface features. Observation of X-ray spectrum greaterRead MoreDesigning A Productive Home Office Essay1269 Words   |  6 Pageshead works slowly. 4) Inject a little color psychology (blue) – I need to try. This is the area to explore. For individual work or for group work blue and green colors are fine. Red for sales – interesting idea. Needs to be checked. 5) The same (red) 6) The same (green) 7) Embrace the curves – It’s an interesting idea. Needs to be checked. 8) Keep the clutter – Maybe only a little mess. Only for creativity. IF you need to do accurate analysis it is better to work on the big clean table with onlyRead MoreAnalysis Of The Poem Lullaby 2626 Words   |  11 Pagesbeauty is intact. The Structure Lullaby has no clearly defined structure. Each stanza in the poem presents different ideas ending in diverse thought process. The meaning in each stanza is clear in relation to what the author may be thinking. The Analysis Lullaby is Auden’s expression of love in various forms, taking into consideration personal and universal love, the diverse moods of love and romance. The poem was written in the 1930s, having an engaging tone pouring over with love, with no clearlyRead MoreScene Analysis of Mary Shelleys Frankenstein Essay790 Words   |  4 PagesScene Analysis of Mary Shelleys Frankenstein Frankenstein was a novel written by Mary Shelley in 1832. At the time when Frankenstein was written gothic novels were very popular and so this novel was seen to be very popular. In 1994 the Frankenstein novel was turned into a movie by Kenneth Branagh, starring Kenneth Branagh himself as Victor Frankenstein. The film used manyRead MoreEssay on Case Analysis Texas V. Johnson1292 Words   |  6 Pages ________________________________________ 491 U.S. 397 Texas v. Johnson CERTIORARI TO THE COURT OF CRIMINAL APPEALS OF TEXAS ________________________________________ No. 88-155 Argued: March 21, 1989 --- Decided: June 21, 1989 This case analysis of Texas v. Gregory Lee Johnson was a Supreme Court case that overthrew bans on damaging the American flag in 48 of the 50 states. Gregory Lee Johnson participated in a political demonstration during the 1984 Republican National Convention in Dallas

Fashion Blogging is Big Business - 1657 Words

Fashion bloggers can earn to hundreds of thousands of dollars per year. And the bulk of the money isnt necessarily coming from brands paying for ads on their sites; it comes from brands paying the bloggers to endorse their products in various ways. (The Womens Wear Daily, fashion industry trade paper) A clothing label might hire a fashion blogger to style a runway show and tweet and blog about the project; or to serve as a model in their ad campaigns and post the images on their blog; or to simply endorse a product the way a celebrity would, by tweeting about it or posting about it on their site. For such endorsements, brands might pay bloggers different amounts of money. While many experts say the value of the return on that investment is unclear, some bloggers do have the power to cause an item to sell out by simply tweeting a link to where followers can buy it. (Buzzfeed Shift, 2012.) So†¦our conclusion is that fashion bloggers have the power (in some case more, in others less) for influencing the fashion environment. As we have said, a blog is a kind of social media, so there are lots of messages going around the blogs and on consequence around the world. The main activity of bloggers is to tell the readers what they like, what their opinion about a product is, why they like it, or why they don’t like it. This is the influence. They add â€Å"personal and human style† to the brands and products they are posting about. This â€Å"personal and human style† cannot be reached byShow MoreRelatedJames Van Der Zee and Scott Shumans Contributions to Photography646 Words   |  3 Pagesdiscipline. There are two individuals from different generations who have made a huge contribution in how the field is regarded. The first person I want to talk about who had a big influence on the photography community was a Harlem Renaissance street photographer James Van Der Zee. He captured the life, culture, fashion and daily life during this vibrant era (Biography.com). Van Der Zee first started to develop a passion for photography at a young age taking pictures for his high school. At theRead MoreAnalysis Of The Movie The Devil Wears Prada 1660 Words   |  7 PagesThesis: For the ability to join this 30% of those lucky people, I would fulfill my dream job of working in fashion public relations. Introduction The movie â€Å"The Devil Wears Prada†, introduced me to the life I am destined to be apart of. It is a very popular story that many females from 8 years old to way over 50 have immersed their hopes and dreams for the chance to be part of such a world in which the main character resides. The main character does not possesses the dream role in which theRead MoreSample Letter : Business Principles1449 Words   |  6 PagesChristian Lett Tylar Richmond Professor Karen Koenig BMGT 1010:001 Business Principles 9 December 2015 Hello, my name is Christian Lett, and I am speaking on behalf of myself, and my two business partners, Tylar Richmond, and Aaliyah Rose. I know you’re wondering what our business consists of. Well, we are a retail boutique who only offers high end fashion. High end fashion is apparel that is attended for people who are looking for great quality, and willing to pay a lot of money for a desiredRead MoreSocial Media And Its Impact On Marketing And Promotion1241 Words   |  5 PagesSocial media use isn’t just an arbitrary ego boost for brands and individuals. It’s a driving factor in business, marketing, technology and so much more. We Are Social reports that 2.1 billion out of the 7.2 billion people in the world now have social media accounts. Americans certainly fall into the mix, with 60% using it for their news fix, but at the same time they’re also doing other things like viewing ads. This means that you absolutely cannot ignore the impact of these hu ge and varied platformsRead MoreThe Age Group Is A Fast Growing Segment1387 Words   |  6 Pagesignored in this dynamic digital era. There are many excellent resources and online communities that are targeted towards various women with varied interests – be it fashion, current events or art. Joining these discussion boards will allow the brand to be in direct dialog with their target audience (via message boards, guest blogging, QA sections, Twitter, and other forms of social media). This will ensure that they are able to truly join the community, versus only pushing out marketing jargon.Read MoreThe City Wide Free Wifi907 Words   |  4 PagesDespite a resident in a ‘big city’ in and of itself, I really want to leave Atlanta and move to New York City, New York. Yes, it’s massively expensive but I really enjoyed the energy I felt the last time I was in the city and want to live in it again. New York City is a teeming mass of art, technology and anonymity that just draws me in and wish to be a part of it as much as I can. It is quite odd to associate being anonymous with a city with more people per square inch than most cities in the USRead MoreSocial Media Marketing Guide For Beginners Essay2522 Words   |  11 Pagesprocess, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, thenRead MoreLeadership Power10259 Words   |  42 Pagesthat of the referent, legitimate and expert types can be categorized as being socialized and authentic leaders. â€Å"Socialized and authentic leaders†¦are other-oriented and work to empower followers in an effort to achieve collective goals†. (Journal of business ethics) Common themes within this literature favour such leaders that gain the respect of followers and in turn hold power that they use in a positive way. Unlike those leaders who abuse their authortative position, and rely on coercive powerRead MoreLeadership Power10268 Words   |  42 Pagesthat of the referent, legitimate and expert types can be categorized as being socialized and authentic leaders. â€Å"Socialized and authentic leaders†¦are other-oriented and work to empower followers in an effort to achieve collective goals†. (Journal of business ethics) Common themes within this literature favour such leaders that gain the respect of followers and in turn hold power that they use in a positive way. Unlike those leaders who abuse their authortative position, and rely on coercive power toRead MoreBrand Awareness and Brand Extension Literature View4937 Words   |  20 Pageslots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls, markets and stores. With radically changing fashion and retail industry, the Indian consumers are facing considerable transformation. With an increase income levels and increasing attitude LOOK GOOD - FEEL GOOD, fashion is offering huge

Comparing the IMC programs of ARC and PG Free Essays

string(95) " and features are more authentic and credible to readers than ads \(Kettle and Keller, 2009\)\." Table of Contents Executive Summary 3 The Procter Gamble and its â€Å"Thankful Mom† campaign 4 1. 1. Target audience of â€Å"Thankful Mom† campaign MIMIC objectives of â€Å"Thank you Mom† campaign 5 Marketing MIX of â€Å"Thank you Mom† campaign 6 Measuring MIMIC Outcomes 7 2. We will write a custom essay sample on Comparing the IMC programs of ARC and PG or any similar topic only for you Order Now American Red Cross organization and 2009-2010 year campaign 9 2. 1. 2. 2. MIMIC objectives of American Red Cross campaign 10 2. 3. Marketing MIX of American Red Cross campaign 11 2. 4. 15 3. Analysis of MIMIC practices between the ARC and PG organizations 15 References 17 Procter Gamble Company and American Red Cross organization on U. S. Market. The documentation analyses idea and thought of Integrated Marketing Communication (MIMIC) in present business pattern and need, critically assess the parts, capacities and devices of MIMIC all hands on deck/nature’s turf, evaluate the patterns and business sector authority on MIMIC; how new patterns will offer effect to the business, analyze the developing issues and difficulties of MIMIC in the worldwide commercial center. The first and second chapter describes the MIMIC program P and ARC, target audience, objectives, tools and results. In the third chapter the analysis and comparison of communication activities. . Procter and its â€Å"Thank you Mom† campaign Procter Gamble Co. – an American organization, one of the world pioneers in the purchaser products market. The organization is one of the heading organizations in the United States by the volume of benefits and business promotion. P is the world’s biggest publicist; the expense of promoting surpass es $ 8 billion. PG is considered organization originator of brand administration. Presently, the organization claims 23 brands with worldwide deals in abundance of 1 billion dollars, and an alternate 20 brands with deals above $ 500 million. It is these 43 brands are he motor of development of the organization and give yearly deals development. PG required re-building solid buyer esteem over its brands to help drive deals. To drive deals crosswise over brands and classes, PG required a profoundly better approach to ponder making extra customer esteem for its brands. For the 2010 Winter Olympic Games in Vancouver, Canada, PG Joined to be a supporter of the US Olympic Team and appeared the first corporate battle – ‘Thank you Mom’ with the extremely fruitful Ð’Â «KidsÐ’Â » and ‘You’ll Never Walk Alone’ ads. Emulating the achievement of that sponsorship, P marked on as a full International Olympic Winter Olympic Games. 1. 1 . Target audience of â€Å"Thank you Mom† campaign The enormous thought is arrange around the buyer – for the most part women – in the part they interestingly play as parental figures and family stays – as moms – in a manner that has worldwide reverberation – through association with the yearnings of the Olympics. Regardless of which type of segmentation scheme we use, the key is adjusting the marketing program to recognize customer differences. The major segmentation variables?geographic, demographic, cryptographic, and behavioral segmentation (Kettle and Keller, 2012) (Table 1). Main Dimension Segment Break down Geographic Metropolitan Areas Cities throughout the U. S. Density Urban, countryside Demographics Age Cohort 18 and higher Gender Female Race All races Life Stage Adult Birth Era Generation X and Y Family size 1-2 and more Residence Tenure Rents or Owns Household Income irrelevant Education Occupation Cryptographic Personality family-centered Values Family, parenting, housework Table 1 . Target Market Analysis Compiled by Author To do this, P would be doing what it had never done previously: heading with the corporate brand. It would put P before the brands that individuals love and trust. Surprisingly, P would be focusing on its center crowd, women 18+, with a brand battle from an organization that most had never given more than a passing suspected. For this activity, the target demographic was the 85 million mothers that live in the U. S. P, through its brands, has a 170 or more year history of engaging mothers to be their best and likes the commonplace reparations mot. . 2. MIMIC objectives of â€Å"Thank you Mom† campaign The general promoting correspondences methodology was to make a valid association for P to the Olympic Games in a manner that would permit it to emerge from different supporters. From the beginning, the association in the middle of P and the Olympic Games did not exist. P is not in the matter of sports gear or games drinks. Anyway, for mo re than 170 years, P has been in the matter of helping mothers. Along these lines, while the various backers concentrated on praising the competitors, P would praise the mothers behind the players. The PR arrangement of substantial demonstrations of administration was Judged the establishment of the project. The deliberations showed that ‘PG Proud Sponsor of Moms’ was not a smooth promoting line but instead an authentic route for buyers to e acquainted with P and the way its brand motivation behind ‘touching and enhancing lives all the more totally’ aides its activities as an organization. Objectives: 1 . Make a Love Mark. To get women 18+ to choose P (and therefore P brands). Create a stronger emotional connection to P and its individual brands through the Olympic experience. . Generate more than 1 billion impressions during the Olympic and Paralytic Games. Own positive corporate/brand coverage. 3. The most important objective was sales. P aimed big with an unprecedented global incremental sales goal from its Olympics marketing program. . 3. Integrated Sponsorship, for an organization, comprises in supporting a game occasion, a group or a player. This is a correspondence structure that plans to strengthen brand mindfulness create a picture related to the accomplice values. The advancement of Olympic Games sponsorship originates from charity to business. In fact, at first, backers should account the Olympic Games and today, it is more about them to get cash from the promoting they make tossed this occasion. P has supported Team USA at the Winter Olympics in Vancouver and it was the starting point for a successful marketing communication campaign. Public Relations The main distinctive quality of PR is high credibility – news stories and features are more authentic and credible to readers than ads (Kettle and Keller, 2009). You read "Comparing the IMC programs of ARC and PG" in category "Papers" Today, if you enter the name of the company (thanks Mom) in the search engine Google, it will give 6,350,000 results. Every woman admires P G, athletes and respected marketers and Journalists are trying to analyze a given campaign. Word-of-Mouth Word of mouth is very Influential MIMIC tool, because people trust others they know and respect. In addition, word of mouth can be a very intimate dialogue that reflects arsenal facts, opinions, and experiences. Again, word of mouth occurs when people want it to and are most interested, and it often follows noteworthy or meaningful events or experiences (Kettle and Keller, 2009). Inside the structure of the fight Ð’Â «Thank you MomÐ’Â », Procter Gamble likewise offered a Ð’Â «Thank you Mum GiftÐ’Â » to a few moms of Olympian. For some of them, it was the main answer for watch their kid contending at the Olympics. Procter Gamble likewise made the P Family Home, a spot in the Olympic Village where the players and their families can unwind and appreciate a minute together. Inside the Family Home, the Procter Gamble gathering could upgrade some of its leader brands, with the Pampers Playground, clothing administrations, an excellence and preparing focus et cetera. There is additionally a magnanimous part where the organization focuses on helping mothers raise the up and coming era of competitors through the formation of its P Team USA Youth Sports Fund. Purchasers are welcome to backing through social engagement, gifts and support in brand programs from items, for example, Pampers, Tide, Gillette and other. Social Media Picture of Branding Champions: P’s Winning Sponsorship of the 2012 Olympic Games speaking of emotive, PG propelled the foundational segment of its sponsorship, Ð’Â «Thank You, Mom,Ð’Â » around Mother’s Day with a two-moment film called Ð’Â «Best JobÐ’Â » that was imparted online and through Youth. The film profiles moms in distinctive nations assisting their youngsters their aggregate trips to achieve the apex of wellbeing, ability and physicality at the Olympic Games while participating in practices that require P items, for example, washing the dishes and doing clothing.  «Best JobÐ’Â » was repressed into organizations proper for TV spots and viral imparting and has been seen by very nearly 13 million customers as everywhere as possible. P further engages purchasers to experience the conclusion and thank their mothers with a Backbone application that has been utilized to respect more than 30,000 mothers and numbering. 1. 4. Measuring MIMIC Outcomes of â€Å"Thank you Mom† campaign arrangements, creating 2. 6 billion impressions and pulled in sparkling scope from The Today Show, The New York Times and other top national media. A standout amongst the most generally acclaimed crusades of 2010, the completely incorporated Thank You Mom’ battle brought about almost $100 million in incremental deals for PG and the organization’s most elevated total U. S. Piece of the pie for the financial year in the JEFF quarter. Business Building Results: The 2010 Olympic Winter Games sponsorship conveyed exceptional business and brand-building results for P: Over $100 million in incremental P deals, P’s most astounding total U. S. Ice of the pie for the financial year in the JEFF quarter when the PG Olympic Games sponsorship was broadcasting live. In view of the accomplishment of the Vancouver program, PG turned into a worldwide OIC TOP purport and wanted to execute and stretch the system universal. Marketing Results: Proud Sponsor of Moms’ campaign unified 18 brands into a holistic, multi-brand campaign P value was essentially enhanced among the intended interest group of mothers PR Results: 6 bi llion purchaser impressions from publicizing, computerized and advertising, with 2. Billion accumulated from PR deliberations, More than 2,800 situations including immersion crosswise over national TV shows (e. G. , Today Show, Good Morning America, Entertainment Tonight, BBC World News Tonight) and significant print outlets (e. . , The New York Times, The Washington Post, USA Today, Associated Press, People Magazine, Redbook Magazine, US Magazine and the sky is the limit from there), Coverage in 24 of main 25 DAM (Designated Market Area) markets, First time in P history that unearned media garnered more impressions than paid media. The American Red Cross is an others conscious affiliation that gives emergency support, disaster help and direction inside the United States. Since its securing in 1881 by visionary pioneer Clara Barton, the American Red Cross has been the nation’s head emergency response affiliation. As a peculiarity of a general advancement that offers unprejudiced sympathetic attention to the losses of war, the American Red Cross divides itself by similarly supporting setbacks of decimating standard cataclysms. As the years progressed, the affiliation has developed its organizations, constantly with the purpose of balancing and mitigating continuing. Today the American Red Cross offers profits in five separate areas: gathering profits that help the penniless; trades organizations and comfort for military parts and their relatives; the get-together, planning and dissemination of blood and blood things; educational undertakings on preparation, wellbeing, and security; and overall lightening and progression programs. Coordinated Marketing Communications Plan of the Red Cross coordinates all channels, including intelligent/computerized promoting, out-of- home advertising, social, and portable showcasing to fortify the Red Cross brand and expand fiscal gifts among the biggest and most influential era to ever grow up – the Millennial. 2. 1. Target audience of American Red Cross campaign There Millennial serve as the essential focus for the ARC Integrated Marketing Communications plan. Their potential using force and social impact are unmatched, ND they speak to the biggest open door for the Red Cross (Table 2). Market Parameter Breakdown Geographic region Primary emphasis on major coastal cities Urban 18-31 Male and Female Generation Y/Millennial Socioeconomic Income $1 5,000+ Bachelor’s Degree or Greater High managerial and innovative Captivated, eager, extroverted, tech-sharp, incline subordinate, family-focused, autonomous Market Parameter Family/group turned, status-driven, cash cognizant, exceptionally energetic Table 2. Target Market Analysis According to the Pew Research Center in 2010, more than 80% Millennial lived in cities. In the United States, major cities are mainly on the coast. People of this generation are in the age group born in 1979 until 1994, I. E. Most of them in 2010 were already adults. Representatives of Generation X are very energetic and creative. Are not conservative, but have high family values. Older age group of generation is already married, have a stable income and personal possessions. . 2. MIMIC objectives of American Red Cross campaign The American Red Cross entered the final quarter of 2009 with a financing shortfall Their deliberations to close the pay hole had been ruined by lower than foreseen peaceable offering because of an absence of significant Ð’Â «top news storyÐ’Â » debacles an the nation’s monetary emergency. Circular segment needed to catch a more noteworthy offer of occasion and year-end giving so as to meet their yearly plan objective. The key test: Most benefactors think about the Red Cross as the association to backing when a real catastrophe hits. Few would relate the occasion with providing for the Red Cross. Also they be going after offer of brain and wallet – against other settled philanthropy battles that have gotten to be occasion customs. Also they needed to work quick. They started arranging the procedure, imaginative and media in mid-September for a Thanksgiving dispatch. Everything organization need to set goals, destinations are vital they center associations. Organizations that have particular points are typically more effective than those that do not; on cacao of a business with targets realizes what it is attempting to accomplish. Goals might be set in every aspect of the business e. G. Deals, generation, back and promoting. Destination that takes after SMART is more prone to succeed on the grounds that I clear (specific) so you know precisely what needs to be attained. You can tell when has been attained (measurable) in light of the fact that you have an approach to measure fruition. A SMART goal is liable to happen in light of the fact that it is an occasion that is achievable. Before setting a SMART target applicable variable, for example, assets and time were considered to guarantee that it is realistic. At long I the timescale component gives a due date which helps individuals concentrate on the undertakings needed to accomplish the target. The timescale component stops individuals putting off undertaking fulfillment. Objectives: 1 . Increase revenues by 20% by 2010, and thereby to reduce the deficit in the budge 2. Increase ARC share of holiday/year-end donations. Present a convincing defense for the desperation of providing for the Red Cross in a non-debacle setting. Make a Red Cross organization to collect donations not only during natural hazards by 201 3. Increase awareness of the organization several times during the campaign. 4. Enter an online donation to the common practice of the people during the campaign 2. 3. Marketing MIX of American Red Cross campaign Curve’s general system was to make an Ð’Â «encompass soundÐ’Â » impact in the immemorial center amid the season in which contributors are most slanted to give. Into this timeline, they outlined and embedded a multi-channel battle that was a crossover of immediate reaction and marking intended to lift all out reaction. Americans see the Red Cross as the association they rely on in a fiasco. Earnest needs and human enduring persuade them. Anyway, the then-current situating line (Ð’Â «Change a life. Starting with your own. Ð’Â ») did not address ARC’s unique quality. The required another subject for the battle that would pass on the desperation of the How to cite Comparing the IMC programs of ARC and PG, Papers

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Ands Boniface was born in Manila in 1863, the son of a government official. When both his parents died in the sasss, he left school to support his five brothers and sisters. By the mid-1 8805, he had become a fervent Filipino nationalist. When Joss Racial established the Alga Filipino in 1892, Boniface was one of its first members.After the Spanish arrested Racial in July 1892, Boniface decided that the Philippines would only achieve independence through revolution. On July 7, he founded the Justinian, a secret society open to both peasants and the middle class that employed Masonic rituals to impart an air of sacred mystery. It insinuated itself into the community by setting up mutual aid societies and education for the poor. By 1896, the Justinian had over 30,000 members and functioned at the national, provincial, and municipal levels.Following the execution of Racial in 1896, Boniface proclaimed Filipino independence on August 23, 1896. This time, the Spaniards moved against him, forcing his flight to the Marking mountains, while other forces headed y Emilio Continual were more successful and won control over some towns. When Boniface tried to rein him in, Continual ordered him arrested and charged with treason and sedition. He was tried and convicted by his enemies and executed on May 10, 1897. Today he is regarded as a national hero of the Philippines.Emilio Action Name: Emilio Action (December 15, 1875 to April 16, 1899) Born: December 15, 1875 Father: Marino Action Mother: Josef Dijon Better Known: Brain of the Justinian Emilio was born in Torso, Manila on December 15, 1875. When his father, Marino Action died, his mother Josef Dijon, a midwife, had to work harder o support his studies. Later, he was forced to live with his uncle, Don Jose Dijon, who enrolled him at the San Juan De Lateran College. Then he transferred to the University of Santos Tomato to take up Law. His studies however, were interrupted when he joined the Justinian at the start of the Philippine Revolution in 1896. His sad experiences with his Spanish classmates, his sensitivity to the flight of his people, and his readings about the Spanish injustices led him to do so against the wishes of his mother and his uncle. He was only 19 years old, but became one of the ablest leaders of the Justinian. To Boniface, he was an adviser, a secretary, and a fiscal. He edited the Nag Callahan, the newspaper of the Justinian which informed the people of the aims and activities of the association.He wrote the Sartorial, the primer of the Justinian which contained its rules and regulations. He supervised the manufacture of gunpowder. Thus, he was called the Brain of the Justinian. Action was also a poet. His greatest poem was A La Patria, inspired by Racals Ultimo Adios. It was signed Dimes-law, Casinos pen name. In one of the battles in Majesty, Laguna, Emilio Action was wounded artistically; he died on April 16, 1899 at the age of 24. Application Mamboing Martian (July 22, 1864 -? May 13, 1903) Application Mamboing was a Filipino political philosopher and architect of the Philippine revolution.He formulated the principles of a democratic popular government, endowing the historical struggles of the Filipino people with a coherent ideological orientation. Application Mamboing was born in Tale, Tanana, Battings, on July 22, 1864. His parents belonged to the impoverished peasantry. He studied at the College De San Juan De Lateran in 1881 and at the University of Santos Thomas, here he received the law degree in 1894. During this time he earned his living by teaching Latin and then serving as copyist in the Court of First Instance in Manila.In 1 896 Mamboing contracted an illness, probably infantile paralysis, that deprived him of the use of his legs. When the Justinian revolt broke out late that year, the Spanish authorities arrested him. Unknown to many, Mamboing was already a member of Joss Racals reformist association, the Alga Filipino. And though as a pacifist reformist, he was at first skeptical of Andrea Benefactions armed uprising, Mamboing later became convinced of the peoples almost fanatical desire for emancipation. Subsequently, he turned out subversive manifestos appealing to all Filipinos to unite against Spain.In May 1 898 Emilio Continual summoned Mamboing to act as his adviser. Mamboing formulated the famous decree of June 1 8, which reorganized the local government under Filipino control. His policy throughout the struggle can be epitomized by a statement in that decree: The first duty of the government is to interpret the popular will faithfully. Mamboing was also instrumental in supervising the proper administration of justice, the election of delegates to he revolutionary congress, and the establishment of the mechanism of the revolutionary government itself.When the revolutionary congress was convoked in Bargains, Mallows, Vulcan, on Septet. 15, 1898, Mamboing found himself opposed to the plans of the wealthy bourgeoisie to draft a constitution. He believed that, given the emergency conditions of war, the function of the congress was simply to advise the president and not to draft a constitution. Defeated by the majority, Mamboing then submitted his own constitutional plan, based on the Statutes of Universal Masonry. It was rejected in favor of a composite draft submitted by Feline G. Cauldron, which became the basis of the Mallows Constitution of the first Philippine Republic.Ambits conflict with the conspiracy of property owners and the landlord class in the congress led to his eclipse in 1899 as Gondolas trusted adviser the only competent thinker and theoretician in the Continual Cabinet. Mamboing succeeded in exposing the vicious opportunism of the Pattern-Bemoaning clique, who were tying to gain control over, and to profit from, the financial transactions of the revolutionary government. When the Continual camp fled from the advancing American forces, Mamboing was captured on DCE. 0, 1899. Still refusing to swear an oath of allegiance to the U.S. Government and continuing to support the insurgents in their ideological struggle, he was deported to Guam in 1901. He died on May 13, 1903. Ambits chief work, La Revolution Filipino, a reasoned analysis and cogent argument concerning the ideological implications of the revolution against Spain and the resistance to the American invaders, reveals the progressive and democratic impulse behind his thinking. He always tried to mediate between the peoples will and the decisions of their leaders. He was a selfless and dedicated patriot.